Proactive vs Reactive Marketing
This content was originally shared with Local Type email newsletter subscribers on 10/21/21. If you would like to receive free captions, small business spotlights and resources for local business owners like you, you can subscribe, too. Click here.
Checking in after the “Great Facebook Fiasco”
I could have (maybe should have?) sent this email on Monday, Oct 4th, when Facebook, Instagram and What’s App were down and out. You know, be the first to address the problem.
But… I didn’t want to.
I wanted to sit back and see what others said concerning the 6-hour social media collapse.
Then on Oct 8th it happened AGAIN!
I knew digital marketing experts would come out in troves to push people to start building their email marketing lists.
What I didn’t see coming was the other half of the reaction. Peace, calm and … relief that small business owners could remove social media management from their to-do list for the day.
Here’s the thing. The people who weren’t worried about the social media collapse, they used more than one platform to market their businesses.
So, here’s my recommendation: Diversify.
Here are a few ideas to help you get scrappy to introduce more people to your local business:
Optimize your website for search engines
Send press releases for newsworthy events
Create sharable/searchable content (blogs)
Host community events
Create Pinterest posts
Start a TikTok
Send snail mail ads or invites
Share a word-of-mouth-only discount with your clients
And, yes, you can (and should) still include these platforms in your marketing strategy:
Facebook
Instagram
Email marketing
On the other hand, if you felt like you finally had peace because you didn’t have to deal with social media, it may be time to outsource your social media and SAVE your peace.
Want more information about how Local Type can help write the words you need for your website and marketing emails?
P.S. You know you can send me DMs on Instagram when you need someone to brainstorm with, right? You can. 😉
