Email Words*
Keep Your Business Top-of-Mind for Interested Customers
Email marketing allows you to be in control of when and how your audience receives your marketing messages. And with your eggs in more than one basket, you’re business’ marketing strategy is more stable and effective.
When someone signs up for your marketing emails, they’ve told you they’re interested in what you offer. Don’t sit on that email list that you’ve worked so hard to grow without showing up for them! It doesn’t serve your business or your customers.
What’s included?
Email words for 5 individual/campaign emails
Subject lines/teasers
Multi-pass subjects
Strategic CTAs
One round of edits
What’s not included?
Email marketing platform (Mailchimp, Flodesk, etc.)
Images/Graphics
Investment starts at
$300
*Local Type is no longer accepting inquiries for marketing emails or newsletters from new clients.
What good is an email that converts if it’s leading to a website that doesn’t? That’s why we’re reserving these services for clients we’ve already helped to craft website copy for. It’s their solid website foundation that we’ll build upon.
Types of Email Marketing Campaigns
Get the most out of your email marketing by creating thoughtful email campaigns.
Welcome campaigns
Browse abandonment campaigns
Shopping cart abandonment campaigns
Launch campaigns
Segmented campaigns
Bonus — You can be more prepared and less stressed by automatically sending specific email campaigns to subscribers based on actions we designate as triggers.
FAQs
Once I purchase email words, can I edit them?
The words you’ve purchased have been crafted with care to be strategic, on-brand and error-free. Once you’ve revised your words with help from the Local Type, the words you get are yours to use in whatever way you believe will best serve your audience.
However, when you’ve made edits, your Local Type words are no longer promised to be clear, on-brand or error-free. Edit with caution.
What if I need more/less than 5 emails?
Now you’re onto something! There’s no one-size-fits-all email marketing strategy. I work with most of my clients to create custom email marketing campaigns for their local businesses. When you’re ready, let's chat.
Can I use the words I purchase more than once?
Yes! Local Type words are written to be as useful as possible. If you want to pull sections from your email words purchase to use on your website or social media platforms, you are free to do so.
You will want to keep in mind that the original audience for your emails may differ from those reading your website or social media posts.
Can I purchase emails a la carte?
The short answer is yes, but only after our first project working together. At that point,, I’ll already have the inside scoop on your business, its goals and your brand voice. However, it’s most common for my clients to purchase a quarter or 6-months worth of emails at that point.
Will my email subscribers know that I wasn’t the one who wrote the email?
Not unless you tell them! The Local Type works with every small business to discover its brand’s voice. This is key to communicating with your business’s clients.
Of course, if your small business wants to brag about your experience with Local Type online, I won’t stop you!
Which email marketing platform do you use?
I love email design, but it’s not my fastest or strongest skill. So, I use Flodesk because it makes designing emails simple.